I think it's a long shot, but it could definitely be there. We would have to be fairly selfless to make an impact on an entire server. For instance, we would take our navy and escort merchant ships for little or no charge, actively hunt pirates, keeping the seas clean in general, it would be a BIG job, but I think we could manage it. Perhaps the game will allow guilds to share player built cities, which would be ultra cool IMO. There would be tons of "good guy" merchants all over the place in a thriving city with the knights and warriors of all of the "good guy" guilds romping around protecting each other... In short, it would immediately send the game into server wars, 1 force against the other.

[Linked Image from zandadev.com]