They didn't make those changes without the analytics to support it. I suspect they weren't selling passes as they had hoped and figured it was easier or should I say, had a higher propensity to drive revenue if they just rolled the program to it's current incarnation. Somewhere in the bowels of CIG there is a solid super analyst providing facts and data from what I have been told by a couple of the CIG insiders that do talk on the side.

Don't make me have'ta Troll ya Bro!