The problem I noticed in AOC with "sending a group out to farm" was that over a handful of guild members with some time on their hands thought they were "too cool" to help the guild out by collecting resources. Some people really had only an hour or two a night, but it was the others with 3-4 hours a night and a ton of time on the weekend that didn't show up for the guild. They'd go do their own thing, hang out with themselves or their clique, and not spend even 10% of their time to donate. That goes for everyone from Regular Knights to Royal leaders to Military Leaders to the Paladins. Leadership by example is key for any organization to succeed. When some people think they're beyond that, that's when the machine breaks down, factions are formed, and loyalty disperses to the winds.

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[Linked Image from nodiatis.com]