It boils down to being proactive instead of reactionary, organization, structure, and progressive theory, combined with in game leadership, definable goals, the strategies associated with those goals, power projection concerning a phased deployment of guild objectives, and the overall recruitment of quality members willing to make the sacrifices necessary, or within their scope to strengthen the guild. While I agree with everything Crim blatantly plagiarized it will be more important for each and every member to do what's best for the guild instead of what's best for themselves. Otherwise Crims entire post means nothing, and there is no reason to be in a guild in the first place.

I am Wrath, I am Steel, I am the Mercy of Angels.
mors est merces mea – death is my reward
morte in vitam non habet tenaci - Death has no grip on Life.
[Linked Image from i.redd.it]