This game looks really really fun, A PVP and RvR game built from the ground up rather than something like Vanguard (which don't get me wrong im currently enjoying) that is a PVE game where they are letting us kill each other with no balance or point.
I don't think it's going to build the passion, the friendships and enemys like darkfall will with it's city building but I do think its going to be slightly less serious and really fun pvp game.
If Darkfall doesn't make it out in the near future I can certainly see myself playing and really enjoying this. Watching the videos from the devs who seem really pasionate and excited about the game helps too.
I really like the idea that it's pvp and rvr from the word go if you want it too. So many games leave the pvp till the end, for those that want it you can pvp right from the beginning and get loot and experiance from pvping too.
Looking forward to the next wave of MMORPGS. Bring them on.